The Ledger ResearchPrivate

The Front Office

Scouting report · 1913.HK

Andrea Guerra

  • Chief Executive Officer & Executive Director, 1913.HK since 2023-01src

Ran Luxottica 2004-2014; Prada Group CEO since January 2023

—thin record

Not ranked yet

Scouting sheet

as of 24 Sep 2026
Delivers guidance—no promises on the record yet
Answers the question—no call reviewed yet
Capital allocation—company not reviewed yet
Pay design20strategic, individual · 0.90% of net income
Skin in the game—no holding or price on file
Age
60src
In the role
4 yr
Promises scored
0
Hit rate
—
Dodges / 100 answers
—
Airtime on calls
—
Every promise, oldest firstno scored promises yet

What to weigh

Watch 5

  • Holds no Prada shares: at 2025-12-31 the only directors with an interest were Miuccia Prada and Patrizio Bertelli (80% through Prada Holding)src
  • Works for an 80% family owner whose Chairman (Patrizio Bertelli) and Executive Director (Miuccia Prada) each drew about EUR 21.2m in 2025 director fees, nearly three times the CEO's EUR 7.6msrc
  • His Luxottica exit in 2014 was reported as a strategy clash with its founder-chairman; Prada is his second family-controlled listed companysrc
  • Succession backdrop: the founders' son Lorenzo Bertelli became Executive Chairman of Versace on 2025-12-02 and got a pay rise from 2026-02-01; Guerra ceased to hold directorships in Prada subsidiaries as of December 2025. The report gives no reasonsrc
  • Pay is all cash: salary plus discretionary bonus and a three-year cash LTI on unnamed financial and ESG objectives; no equity awards and no disclosed shareholder vote on paysrc

In their favour 1

  • Revenue grew 9% at constant FX in 2025 and net income rose to EUR 852m while the Versace acquisition was absorbedsrc

Career

  1. 2023 – now
    Prada S.p.A.src
    Chief Executive Officer & Executive Director
    Took over from co-CEOs Miuccia Prada and Patrizio Bertelli on 2023-01-26; the annual report's timeline puts the announcement in 2022
  2. 2022 – 2022
    LVMH Moët Hennessy Louis Vuittonsrc
    Strategic advisor
    The annual report names the role without dates; June-December 2022 comes only from a search summary (WS-lvmh)
  3. 2020 – 2022
    LVMH Moët Hennessy Louis Vuittonsrc
    CEO, Hospitality Excellence
    September 2020 to May 2022
  4. 2015 – 2019
    Eatalysrc
    Executive Chairman
    September 2015 to May 2019
  5. 2014 – 2015
    Italian Government, Office of the Prime Ministersrc
    Senior strategic advisor for business, finance and industry
    December 2014 to October 2015
  6. 2004 – 2014
    Luxottica Group S.p.A.src
    Chief Executive Officer
    July 2004 to September 2014; left 2014-09-01 (LUX-20F-2014)
  7. 2000 – 2004
    Merloni Elettrodomestici (now Indesit Company)src
    Chief Executive Officer

Not located: May 2019 to September 2020 (between Eataly and LVMH) not described in any source read; 1989-2000 not located

Achievements

  • Ran Luxottica as CEO for ten years (2004-2014), then chaired Eataly and ran LVMH's hospitality arm before Pradasrc
  • Took over the CEO role from the founding couple, co-CEOs Miuccia Prada and Patrizio Bertelli, in January 2023src
  • Prada Group 2025 net revenues EUR 5.7bn, +9% at constant exchange rates; first year consolidating Versacesrc
  • Group net income EUR 852m in 2025, up 2% on 2024src

Education

  • Sapienza University of Rome, Degree Business Administration (1989)src

Background

  • Family The 2025 annual report's 'Relationships between Directors' names only the Prada-Bertelli family (Miuccia Prada, Patrizio Bertelli, their son Lorenzo Bertelli); Guerra has no disclosed family tie to any directorsrc
  • Service Senior strategic advisor for business, finance and industry to the Italian Prime Minister, December 2014 to October 2015src
  • Boards Past listed-company boards: Amplifon, Parmalat and DeA Capital (directorships), Ariston Thermo (strategic committee), plus Banca Nazionale del Lavoro and the strategic committee of Fondo Strategico Italianosrc
  • Giving Former board member of Bocconi University (November 2014 - October 2018) and of Save the Children Italysrc
  • In the press Shareholder of the Italian online newspaper Linkiestasrc
  • Other Left Luxottica on 2014-09-01 with a EUR 10m redundancy incentive plus severance, a EUR 592,294 settlement payment and a 24-month non-compete paid EUR 800,000; sold 813,500 Luxottica shares to the principal shareholder off-market at EUR 41.50src

The promise ledger

No promise on the record yet: the research routine has not scored this company's guidance.

Sources

6
  1. Data connector eu_data filings_markdown_search / filings_markdown_retrieve, filing_id 60295260 (PRADA S.p.A. 2025 Annual Report, company 50262): Directors and Senior Management; Directors' Report (directors' interests); Corporate Governance Report; Note 38 remuneration of the Board · 2026-03-05
  2. Filing Luxottica Group S.p.A. 20-F for FY2014 (accession 0001047469-15-003866), 'Resignation of CEOs' · 2015-04
  3. Web search result WebSearch: Andrea Guerra career timeline; summary: CEO LVMH Hospitality Excellence Sept 2020-May 2022, then LVMH strategic advisor June-Dec 2022; Prada appointment confirmed Dec 2022 (summary of results; page not fetched) · 2026-09-24
  4. Web search result WebSearch: Prada details Andrea Guerra's salary to the Hong Kong Stock Exchange; summary: employment agreement about EUR 151,180 a month all-in plus EUR 50,000 a year board fee, discretionary bonus and incentives (summary of results; page not fetched) · 2026-09-24
  5. Web search result WebSearch: Luxottica CEO Guerra departure 2014; summary: reported clash with founder-chairman Leonardo Del Vecchio over strategy, including the Google Glass tie-up (summary of results; page not fetched) · 2026-09-24
  6. Web search result WebSearch: Prada Group FY2025 results; summary: net income EUR 852m, up 2% from EUR 839m in 2024 (summary of results incl. the company press release; page not fetched, pradagroup.com egress blocked) · 2026-09-24