Lard Friese

Career

1. 2020 – now
   Aegon (Aegon N.V., since 2023-09-30 Aegon Ltd.)src
   CEO, Chairman of the Executive Committee, Executive Director
   Joined as CEO-designate 2020-03-01 and succeeded Alex Wynaendts at the 2020-05-15 AGM (PR-2019-08-12)
2. 2014 – 2019
   NN Group N.V.src
   CEO and Chair of the Executive Board (from the July 2014 IPO)
   End date 2019-08-12 from a search summary of NN Group's release (WS-nn)
3. 2013 – 2014
   ING Verzekeringen N.V.src
   Member and Vice-chair of the management board (2013-10-01 to the 2014-03-01 merger into NN Group)
4. 2009 – 2014
   ING Insurance Beneluxsrc
   CEO (ING Insurance's Netherlands, Belgium and Luxembourg operations)
5. 2008 – 2009
   Nationale-Nederlanden (ING)src
   CEO and Chair of the Dutch Intermediary Division, from 2008-09-01
   The 20-F confirms employment by ING from 2008
6. 1993 – 2003
   Aegonsrc
   Various positions (ten years)
7. 1986 – 1993
   Kammer Luhrmann Van Dien & Co (now PwC)src
   (Junior) tax consultant, Utrecht and Arnhem
   Start year from the search summary; end year not stated, bounded here by joining Aegon in 1993

Not located: 2019-08 to 2020-03 between NN Group and Aegon (no role; left NN the day the Aegon appointment was announced). 2003-2008 (between leaving Aegon and joining ING) not located in any source searched; his 1993-2003 Aegon titles are not given in any filing; pre-2008 lines and the ING titles come from a search summary of the company bio PDF (egress-blocked), not a filing

Achievements

• Ran NN Group as CEO from its July 2014 IPO until August 2019, then was hired back to Aegon, where he had spent 1993-2003src
• Under him Aegon sold its Dutch business to a.s.r. for cash and a ~30% stake (closed 2023) and moved its legal seat to Bermuda on 2023-09-30src
• Announced at the December 2025 Capital Markets Day that Aegon will move its head office and legal seat to the US and be renamed Transamerica Inc., targeted by 2028-01-01src
• Agreed in April 2026 to sell Aegon UK to Standard Life for GBP 2.0bn (a 15.3% Standard Life stake plus GBP 0.75bn cash)src
• Net result attributable to owners went from EUR -179m (FY2023) to EUR 688m (FY2024) and EUR 977m (FY2025)src

Education

• Utrecht University, LLM Lawsrc

Background

• Family The FY2025 20-F carries no family-relationships statement for directors or officers, and none was located elsewhere; nothing on the record either waysrc
• Boards Member of the Supervisory Board of Pon Holdings B.V. (non-listed)src
• Boards Vice Chairman of the Board of The Geneva Association, the insurance industry think tanksrc
• Boards Non-independent member of the Supervisory Board of ASR Nederland (a.s.r., ~24% owned by Aegon). Aegon said in December 2025 he would step down to focus on the US move, and nominated Marco Keim to replace him at a.s.r.'s 2026-05-20 AGMsrc
• Other Legal name Eilard Friese (SEC Forms 3/4). Serves under a board agreement, not an employment contract: three months' notice from him, six from the board, and a termination payment of up to one year's fixed paysrc
• Other Will relocate to the United States at the beginning of 2027 with the planned head-office move; New York City chosen as the future headquarterssrc